Public Sector Marketing Specialists
Here at Ingenium, we have invested considerable time in understanding the dynamics between public sector organisations and the people that drive them. Having accrued extensive knowledge of this challenging market, we have nurtured strong relationships with key figures and decision makers right at the heart of each sector.
Our primary aim
Our primary aim is to help companies market more effectively to the public sector. In many cases this will involve a more holistic approach rather than just supplying lists of relevant prospects. We know that to succeed in business you need to both know, and have excellent access to your market.
Demand generation in the public sector
So that our clients can understand the maze-like way in which the public sector works, we have segmented the whole sector into easily understandable component parts and then created complete organisational universes for each.
At Ingenium we have developed some highly sophisticated programmes to enhance our customers public sector data sets to keep their prospect databases clean and up to date. Using our own dataset First Universe, a representation of the entire UK public sector in 19 different files, we have the facility to match, append and enhance a number of key fields that will help to revive and add value.
In a time when budgets are under increasing pressure, keeping a prospect database or customer file up to date and fresh will pay for itself many times over in reduced marketing costs, improved response rates, better targeting and more accurate, pertinent communications.
We have built trusted relationships within the public and private sectors, whether an SME, a global corporation, or a government institution, our in-depth understanding of both the public sector, and our clients businesses enable us to deliver the quality of advice and service they expect.