Public Sector Marketing and Lead Generation
Understanding government policy & practice
Ingenium has created an indisputably unique position within the public sector data intelligence and lead generation services. We have worked exclusively and extensively in the UK to earn a highly respected name with high profile organisations and have acquired unrivalled knowledge of the Public Sector and its communication channels.
Ingenium is a direct marketing consultancy as well as a public sector data owner so we are unique in that we can provide a wide range of skills and knowledge on how best to prospect in this highly challenging and very lucrative environment.
We employ a team of experienced researchers, and in concert with First Universe we have the facility to create highly focused data bases for specific markets and applications. Give us your brief and very quickly we can provide the data set that will best serve your purpose.
Maximum response with email broadcasting
At Ingenium we provide bespoke email services (Email2gov) and solutions for clients, from our data source First Universe, a representation of the entire UK public sector in 19 different files.
Ingenium take email marketing to a new level by enabling the user to optimise performance and fine tune their campaigns. The integrated data centre allows clients to select high integrity data directly from the Ingenium data base and import straight into Email2gov for maximum response.
Communications planning & strategy
Our data set First Universe represents a unique collection of tier one and tier two decision makers from across the whole of the UK Public Sector. It immediately takes away the confusing complexities and provides a powerful insight into the structure and workings of government at all levels.
For businesses and organisations working in this sector or who are keen to understand it, First Universe provides the optimum prospect and lead generation opportunity.
Route to market
The sector and job role of the prospective buyer, in conjunction with the product, service or client solution will always dictate what is the most effective route to market. Our role at Ingenium is to provide best advice and a plan to clients on how to develop the most robust prospecting strategy.
