Reach Public Sector Professionals

Seven years of experience of lead generation within the public sector has led to a unique approach being adopted by Ingenium. This approach is encapsulated in the following sequential process.

  • Identification
  • Communication
  • Qualification

Identification

A business needs a good quality source of data as a starting point for a successful lead generation programme - you don't know what you don't know. Ingenium have built and maintain the largest and most comprehensive pan public sector database of decision makers, stakeholders and important people which can be queried to produce targeted prospects for outbound marketing campaigns.

Communication

Effective electronic communication to the public sector is about substance over style and nurture over nuisance. We understand how your emails and surveys should look and read - our iGov bulletins are read by 10,000's of prospective clients every month.

Qualification

Ensuring your sales organisation is spending more time with active reviewers than researchers. Ingenium's expertise and data systems can help you to identify interested prospects that are ripe for further development.


Northern Office Suite B1
Mansion House
Wellington Road South
Stockport
Cheshire
SK1 3UA
Southern Office 90 Meadrow
Godalming
Surrey
GU7 3HY

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